Managing a Facebook Fanpage

Today, I stumbled across an interesting piece for anyone managing a corporate Facebook account.

BC Hydro (our local power provider in British Columbia, Canada) has guidelines set out for those who engage them via Facebook. There’s a few things that I noted that were quite smart.

#1. They care about their client privacy
#2. They care about abuse and language
#3. They note their hours they monitor the page (I know some feel the need to monitor theirs 24/7)
#4.  They give their social media people their own email address…
#5. They cite this policy every time they delete a comment (SMART!)
This is kind of like built in reminders for customers to read this policy note.

e’re always looking for ways to engage with our customers, including social media. We’re here to listen and will work to ensure our channels are a place for you to get info that you need.

To help ensure that everyone has a productive, positive experience on our social media channels, here are a few quick guidelines:

Keep things respectful

We understand that sometimes you may have concerns or issues, but please ensure that you keep things polite, respectful and considerate. We’ll do our best to ensure you get the information that you need.

This includes avoiding profanity and obscenity. You’re welcome to post about concerns or problems that you may have, but please use language that is acceptable for everyone.

Please note that we will remove posts that are attacks, misinformation, unsupported allegations and any posts that reference violence, racism, hatred or bigotry towards others.

Consider your privacy

BC Hydro takes privacy and security very seriously. We ask that you do not share personal information (such as your address, account number or other personal details) with us through social media.

We’ll remove posts that include personal information to protect customer privacy, but with any online service, people should exercise their judgement about the kind of information they share. Users who register with Facebook or Twitter or other social networks are advised to read privacy policies regarding how their profile information will be used.

Let’s keep things friendly

We want to hear from everyone and will work to keep our social media channels a place where you can engage with us productively.

Users that continually ignore or disregard our guidelines will be warned and banned from our channels if we can’t work through things, or if there’s no alternative.

When you can find us

Our channels are monitored during regular business hours, 8:00am-4:30pm Monday through Friday (excluding statutory holidays).

Get in touch

Along with our social media channels, you can reach us by phone, email and through our website.

By phone: 604 224 9376 (Greater Vancouver) or toll free: 1 800 BCHYDRO (1 800 224 9376)

By email: socialmedia@bchydro.com

On our website: https://www.bchydro.com/contact/index.jsp?pg=

Is Delaying Social Media Hurting Your Company?

I used to say that the conversation online is happening whether your involved are not. Bottom line is, people are talking about you and you should be in on that conversation.

I think that view is narrow and there are now even more reasons than to just be there for damage control but also to be there for the very purpose of sales, business and productivity.

There are lots of business drawbacks of not being involved in your social media campaign but that’s not what I wanted to write about today. The other side is protecting your good name.

While your waiting for your company to start using social media, why not get some early brownie points with the rest of the management by securing their social media titles?

Check out www.knowem.com where you can sign up for 150 social media profiles in a heartbeat and make sure that no one steals your brand on Twitter, Facebook or other platforms.

 

How Corporations Should use Twitter

You know, one of the less obvious things about social media is the idea that big companies can’t use social media properly without a pre-decided strategy. This isn’t totally true.

They also don’t have to limit themselves to using generic posts like press releases and media and other informal – non-conversational stuff.

You can obviously go to the marketing department for approved words, or the legal department for what you can or can’t say, but it sometimes takes weeks to get answers, am I right?

Well, there is an answer.

First step is to write out 30 – 60 Twitter posts from the material the marketing department’s already saying. Words that are already approved for use won’t need to be re-visited by the legal, marketing or upper level management.

Second, you can excel sheet those and run them through for a quick glance approval. Not because they need to re-read them but just because you can get a sign off, and have someone in the appropriate department feel like they’ve had some say in the decision making process.

Third, use a utility like Sendible.com.

The tool allows you to schedule out 30 days of

  • Tweets
  • Facebook statuses
  • SMS messages
  • Blog posts
  • LinkedIn updates

It works with a ton of things and it’ll save you effort.

Social Media Compliance

Social Media & Social Networks.

Corporations and NGO’s have to be involved, and engaged online. They MUST remain competitive and stay on the cutting edge of marketing. Yet they also must keep their stakeholders and investors and donators happy and maintain compliance. Can these two goals co-exist? Yes.

We’re going to reveal some of the tools available on the market today that make remaining cutting edge easy, while allowing the business weeks or perhaps even months of planning before said “live” updates, tweets, Facebook posts and Youtube videos go live.